The platform is rolling out a updated setting that allows them to reduce the amount of AI-created videos appearing in their timelines. This initiative comes as the platform disclosed that it presently contains more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a widespread release. This shift comes amid a rise in content created by AI, fueled by new content generation software.
AI Proliferation Online
Recent reports that approximately 10% of the fastest-growing channels on another major platform exclusively feature content made by AI. A significant portion of this content is deemed low-quality AI content, a label for inferior, bulk-generated content that is typically illogical or surreal.
Based on user feedback that a lot of users appreciate content created using AI tools, from computer-generated images to informative clips, and we intend to provide users the option to adjust the amount of that, based on their own choices,” stated a platform representative.
Volume and Proportions
TikTok disclosed that there are currently 1.3 billion videos on its service identified as made with AI. In total, more than 100 m videos are added to the platform each day, making AI content a relatively small portion of its total content library.
How to Adjust Settings
Members will be able to decrease or raise the volume of AI content they view by using the “manage topic” setting in the application and selecting “AI-generated content”. Other topics that can already be adjusted under the setting include politics, fashion, aesthetics, and movement.
AI Disclosure Rules
Its guidelines require users to label “realistic” AI-made content, and it bans malicious AI impersonations of public figures or emergencies. Any realistic AI-generated clip that is unmarked can be removed under its community policies.
Additionally, the service will from now on attach an “AI-made” label to content made using its own AI tools, or detected by an collaborative effort for recognizing AI-generated material. This step is designed to deter users from attempting to evade the tagging system.
AI Literacy Programs
The company is furthermore launching a $2m awareness program for experts and organizations to produce educational content about ethical AI use. This program will benefit educational bodies focused on teaching programming and robotics.
Platform Protection
The platform has justified its moderation strategy, following controversy over proposals to lay off hundreds of review team members in the United Kingdom. It is planning to cut hundreds of positions in its content moderation team in the UK capital, with worker representatives and online safety experts voicing alarm that people are being substituted by automated systems.
A senior executive stated that staff-based oversight would remain essential, but automated tools can safeguard staff by filtering out the most graphic content ahead of it has to be seen by humans. The platform stated a notable drop in shocking and graphic content reviewed by content reviewers over the last 12 months due to the use of its automated systems.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s extremely critical to limit contact with dangerous material as rapidly, which is where a extensive automated help is making a difference work at speed.”
